Jacobi Isham is a Hip Hop artist amongst many things who goes by the name of Fresh, or Fresh Air. Born and raised in Lawton, Oklahoma, Fresh is now both an entrepreneur and Hip Hop artist as he has created and operates both a clothing line and a financial planning practice while growing his Hip Hop artistry professionally since 2013. Fresh’s sound has been connected to the likes of Jay-Z, Big KRIT, and J. Cole. The foundation of most of what he creates is based in purpose and impact. Influenced heavily by Bob Marley, Jay-Z, Steve Jobs, MLK Jr., and other activists, moguls, and artists, Fresh’s style can seem like a juxtaposition against much of the status quo found both in the mainstream and underground. After graduating college and deciding to end his basketball career, Fresh is poised to continue his growth and impact by discovering more and more of himself in Hip Hop while using his developments to inspire others as he has been.